Last week I had the pleasure of attending the DSEE Digital Print & Design Conference at the Gaylord. The event was sponsored by Dscoop and HP, so there was print and paper information abound. I always loved petting a good paper sample.
Highlights from the day included hearing Droga5‘s Neil Heymann and Hashem Bajwa discuss their collaborative media campaign with Bing and Jay-Z to increase Bing’s user market while cross-promoting Jay-Z’s newest book, Decoded. The entire campaign was very impressive, and they had the stats to prove it. Continue Reading